My friend, Ed Melendez, hipped me to a recent post by Jakob Nielsen outlining his latest thinking on investing in mobile applications vs. investing in the development of mobile sites. I found it interesting because the first insight was not what I expected:
Ship mobile apps if you can afford it.
I had not expected this recommendation but I after reading his analysis I get where he is coming from. Today, we can often deliver a user experience via mobile applications that is superior to that which can be delivered via a mobile website.
However, the nuance of his discussion comes as he looks forward. Insight number 2:
Be aware that the cost of mobile apps will increase as platforms proliferate.
Not only the cost of developing for an increasing number of platforms but the ongoing maintenance of applications and the data. This should be a serious concern for many organizations and underscores the second half of his original statement: Ship mobile apps if you can afford it.
Insight 3:
In the long-term, mobile sites are the way to go.
While there are some user experience trade-offs today, developing mobile sites rather than investing in mobile apps will help you avoid excessive development and maintenance costs associated with mobile apps, will allow you to avoid paying money to various app store owners, and — perhaps most importantly — will allow better integration with the larger world of the web.
In the end, Nielsen reiterates what he said back in 1999, the internet will defeat smaller, closed environments.
And in the end, that is good for us and for our clients. I recommend reading Nielsen’s full analysis